A few weeks ago, tech analyst Ben Thompson wrote an article entitled Aggregator’s AI Risk, where he talks about the risks Facebook, Google etc. face from offering AI tools. I was interested because the AI vs. ads series is, in large part, about risks of AIs to Aggregators. (
I think this is your best piece yet Louis, but it doesn't do what Ben does so well, which is describe how the aggregators' strategy might evolve. What do you think Google will do, for example, to preserve revenue in this changing landscape of losing ad eyeballs? What would you do if you were in the CEO seat at Google?
I think this is your best piece yet Louis, but it doesn't do what Ben does so well, which is describe how the aggregators' strategy might evolve. What do you think Google will do, for example, to preserve revenue in this changing landscape of losing ad eyeballs? What would you do if you were in the CEO seat at Google?